Traffic Control Corner
by

Galak Electronics
Is Imitation Truly the Sincerest Form of Flattery?

By Robert S. Wilcox

Oscar Wilde famously coined the phrase, "Imitation is the sincerest form of flattery..." And in some circumstances, one could take great pride in knowing that their hard work, unwavering efforts, and personal sacrifice garnered such notice. But many people tend to overlook or forget the second half of the phrase. The entire quote reads, "Imitation is the sincerest form of flattery that mediocrity can pay to greatness." Clearly, he intended to admonish and belittle those who dared imitate another's works and endeavors. And when it comes to business, there is an even less endearing term for it --intellectual property theft.

Unfortunately, Galak Electronics has become one of the most recent victims of this blatant thievery. I say recent because there are a plethora of US-based companies that have suffered intellectual property theft at the hands of nefarious sources in China for many years. According to a 2019 article, one in five corporations said that China stole their intellectual property within the previous year.1 To compound the problem, these Chinese manufacturers are completely undeterred by copyrights, trademarks, and even patents. But before we present our evidence of such theft, let's take a look at the genesis of this troubling issue.

In today's global economy, the real brass ring is the American consumer, and no virtual storefront is more frequented than Amazon to acquire quality products at bargain-basement prices. In fact, the e-commerce market continues to break all previous markers for economic growth year in and year out. Consider that e-commerce platforms such as Amazon and eBay saw a 44% jump in sales from 2019 to 2020, with consumers spending $861.02 billion online.2 Of course, this was augmented by the onset of Covid lockdowns and widespread fear amongst the general population to voyage out and leave the relative safety of their homes.

This is also one of several reasons why traditional brick-and-mortar retail stores have become less desirable to the average consumer. With literally any product you can imagine (and some you can't), retailers like Amazon can offer consumers an unparalleled experience with unlimited choices and better pricing. They make it easy for both the seller by warehousing their products and the buyer by providing seamless service and, in many cases, next-day delivery. The future has literally arrived at our doorstep.

Providing easy access to a large swath of the US customer base has its drawbacks as well. Anyone can list a new product on Amazon and gain immediate attention using simple tools, such as Sponsored listings and Fulfillment by Amazon. The latter provides a service where the tech giant stocks the items in their warehouses and takes care of the entire customer transaction. As a result, Chinese sellers now comprise nearly half of all Amazon sellers, with two of the largest Chinese conglomerates amassing over $100 billion in revenue alone.3 Coupled with slave labor production costs, these unethical sellers can flood the market with cheaply made products and push out many legitimate suppliers. With that in mind, let's take a look at our claim.




Galak Electronics


Werlaho Electronics




The similarities with the colors, formatting and layout are more than a coincidence.


Galak Electronics (Features)


Werlaho Electronics (Features)




Two-thirds of the competitor's text was copied word for word from the original text.


Galak Electronics (Modes)


Werlaho Electronics (Modes)




Not only did they copy the actual program sequences, they even copied the naming conventions.


Galak Electronics (Outputs)


Werlaho Electronics (Outputs)




Here we have outright plagiarism. They didn't even try to change the text.


Galak Electronics (Wiring)


Werlaho Electronics (Wiring)




Again, the concepts, images, ideas, and text were all copied and adjusted to suit their needs.


Galak Electronics (Controller)


Werlaho Electronics (Controller)




The overall design between the two is the same. Some components were substituted, but electrically they are essentially equivalent.

They even went as far as copying our Legal Disclaimer on our website listing...

IMPORTANT NOTICE: Please observe all applicable electrical wiring codes when utilizing this product. Additionally, this device is fused with a 6.3A/250VAC fast acting fuse. Replace only with an equally rated UL approved fuse. The user understands that Galak Electronics is not liable for any damages (including shock, fire, property damage or death) due to the improper use or installation of this product. Not intended for outdoor use. Please contact us before bidding if you have concerns about safe and proper installation of this product.

IMPORTANT NOTICE: Please observe all applicable electrical wiring codes when utilizing this product. Additionally, this device is fused with a 7A/250VAC fast-acting fuse. Replace only with an equally rated UL approved fuse. The user understands that WERLAHO Electronics is not liable for any damages (including shock, fire, property damage, or death) due to the improper use or installation of this product. Not intended for outdoor use. Please contact us before bidding if you have concerns about the safe and proper installation of this product.





Clearly, this company has incorporated just enough changes that we cannot claim it as an outright counterfeit. Yet, we believe that when you put the products side-by-side, there is no denying that they purchased our product and made a concerted effort to reproduce it in such a way that most consumers would be none the wiser. With that said, there are a few things they do not offer with their product, such as a lifetime warranty and live customer service and support.

Therefore, if you have purchased one of these units from Werlaho in the last 30 days, we would like to offer you an equitable solution. Return the product and e-mail us a copy of the transaction. We will match the price you paid and offer an additional 20% off for your trouble. Would you please help us to fight back against this unsavory practice and send a strong message to sellers like these that this kind of dishonesty will not be tolerated?


Please feel free to provide us with any suggestions or comments you may have regarding this article by calling us at (302) 832-1978 or by e-mailing us at sales@galakelectronics.com.



SOURCES:
1https://www.cnbc.com/2019/02/28/1-in-5-companies-say-china-stole-their-ip-within-the-last-year-cnbc.html
2https://www.digitalcommerce360.com/article/e-commerce-sales-retail-sales-ten-year-review/
3https://www.ecomcrew.com/chinese-sellers-manipulating-amazon/


Galak Electronics   •   Elkton, Maryland 21921   •   Phone: 302-832-1978   •   Copyright © 2021 by Galak Electronics. All rights reserved